H1N1 aside, there’s a lot of talk these days about going viral. Of course, just about all of this talk predicates on the assumption that everyone knows exactly what “viral” means. Here’s a direct quote from Wikipedia’s “viral marketing” entry: “The buzzwords viral marketing and viral advertising refer to marketing techniques that use pre-existing social […]

If the simple act of creating a website and getting online was the key to success, then your neighbor’s out of tune rock band would go platinum and your aunt’s Kitty Appreciation web page would generate millions in ad revenue. Things just don’t work that way. But to make your website work well, there are […]

Okay, so you know you need a website. But do you know what you need that website to contain? What it should do? How it should work? Within the answer to these questions lies a very important term to understand. Content. Web content includes not only the words written on your website, but pretty much […]

Many business owners believe that coming up with a business strategy is only for larger more “complicated” businesses, we are here to tell you that is not true! Having a plan for your business no matter what size can be the most important step you ever take. A business plan can help you: •Organize for […]

Well what a negative way to start off the new year. Here we were all excited about our New Years Resolutions and Badass Builders try’s to spoil the fun! Actually we want to help! You see, every year about this time people make personal resolutions like: “I am going to quit smoking” or “This year […]

Sincerity is a very relative term in marketing because people need to have trust and security. Whether it is building a brand or pushing a new product or service into the marketplace there is a human element that needs to be involved. People need to know that they can trust you to allow them to […]

There are many things that a good Public Relations strategy can do for your business, but properly designed and executed it can build credibility, generate exposure, support a current marketing and advertising campaign and can be a less costly way to promote your business. Coupled with an aggressive marketing plan, proper advertising placement, a PR […]

Tis the season to dot those i’s and cross those t’s! Is your marketing strategy ready for Black Friday? While the print deadlines may be over, you can still get your online marketing in order… Here are a few reminders for the holiday promotions… -Make sure you have all of your most current specials and […]