Going viral is a good thing
H1N1 aside, there’s a lot of talk these days about going viral. Of course, just about all of this talk predicates on the assumption that everyone knows exactly what “viral” means. Here’s a direct quote from Wikipedia’s “viral marketing” entry: “The buzzwords viral marketing and viral advertising refer to marketing techniques that use pre-existing social […]Read more
What should your website look like?
Websites tend to have a few basic elements. Graphics, text. Perhaps some video, audio or moving Flash images. Nowadays, some sites are getting more advanced, but your average site will only have three or four elements. That’s fairly simple, right? Sure. But it still leaves you, the website owner, with infinite options as to how […]Read more
How to keep people coming back to your website
A lot of people go to a lot of trouble to be sure internet surfers visit their websites. Many opt for expensive Search Engine Optimization and Search Engine Marketing Programs, Pay-per-click campaigns and online ads. And those strategies often succeed. But do they keep people coming back? Well, no. That part of the job is […]Read more
Got a website? Great. Now make it work.
If the simple act of creating a website and getting online was the key to success, then your neighbor’s out of tune rock band would go platinum and your aunt’s Kitty Appreciation web page would generate millions in ad revenue. Things just don’t work that way. But to make your website work well, there are […]Read more
Okay, so you know you need a website. But do you know what you need that website to contain? What it should do? How it should work? Within the answer to these questions lies a very important term to understand. Content. Web content includes not only the words written on your website, but pretty much […]Read more
Planning your business, is it for you?
Many business owners believe that coming up with a business strategy is only for larger more “complicated” businesses, we are here to tell you that is not true! Having a plan for your business no matter what size can be the most important step you ever take. A business plan can help you: •Organize for […]Read more
Are you planning to fail again?
Well what a negative way to start off the new year. Here we were all excited about our New Years Resolutions and Badass Builders try’s to spoil the fun! Actually we want to help! You see, every year about this time people make personal resolutions like: “I am going to quit smoking” or “This year […]Read more
I trust what I do, so should you!
Sincerity is a very relative term in marketing because people need to have trust and security. Whether it is building a brand or pushing a new product or service into the marketplace there is a human element that needs to be involved. People need to know that they can trust you to allow them to […]Read more
What Can a Public Relations plan do for my company?
There are many things that a good Public Relations strategy can do for your business, but properly designed and executed it can build credibility, generate exposure, support a current marketing and advertising campaign and can be a less costly way to promote your business. Coupled with an aggressive marketing plan, proper advertising placement, a PR […]Read more
Don’t forget the Jingle Bells
Tis the season to dot those i’s and cross those t’s! Is your marketing strategy ready for Black Friday? While the print deadlines may be over, you can still get your online marketing in order… Here are a few reminders for the holiday promotions… -Make sure you have all of your most current specials and […]Read more