What’s in an About Us page? Well, it should be information about your company. That’s pretty much a no-brainer, but the way you should create and present your about page isn’t so obvious.

When most people start working on an About Us page, they usually stick to the basics: when your company started, what you do, etc. But if you get a little creative, you can use your About Us page as a window into your organization’s soul…

Ask yourself, what are you really about? What do you offer? What is your value? How do you make your customers’ lives better? If I’m some web surfer interested in your product or service, that information is a lot more interesting to me than where your CFO went to grad school.

Also, the About Us page presents a great opportunity to do interesting things with design and interactive features. Got a photo essay of the company mountain bike trip? Throw it in! That shows what you’re about. Or a well-made web video showcasing your company….or a map showing your location(s)…

So really, the sky is the limit and as long as your About US page communicates with your customers, informing them and helping them believe in your greatness, then you’re doing very well…

As always, go ahead and use this content how ever you see fit. Just give us credit and a link back to www.badass.cc