That’s right folks! When things get overwhelming and technology, terms and rules start cramping your brain, remember to take a step back. Give your brain a kiss! Oh sure some of you know where I am going with this, but for everyone else that is in the dark…

K.I.S.S stands for Keep It Simple Stupid! A simple solution to remember, when your in too deep…ha-ha

I was reading a great e-book this morning, one of the paragraphs read:
“There are a lot of ways to differentiate yourself, but no matter how you do it,
it’s absolutely essential to building an authority website. In many ways, it’s
how unique your content is that sets you apart, and that’s why the winning
difference is rule number one … and why all of the following rules support it
one way or another.”

Ok, so I completely understood this, but its my business too. I come across a lot of articles, helpful advice and methods of doing things. Most of them are written in a way that unless your an expert in that subject, you probably wont understand. So keep it simple! If you are researching something for your business, school, personal internist, etc, search for the articles that make sense to you. There’s no need to get overwhelmed with terminology and geek talk that makes no sense.

Imagine that paragraph had read:
“When writing text for your website, you want to make sure people see, that you know your stuff. If people feel that you have a good understanding of your business, and can help them in their business, they will have respect for you and trust you. Here are some important things to know when doing this…”

Makes a little more sense huh! Oh sure, “technically” its better to understand the terminology if your going to learn “how to engage customers with smart content while building authority with search engines and the people who can refer you new business”. The point is we don’t all have years to lean the things we want to know now. So break it down, keep it simple. Most of all, start with the understanding of what you are trying to learn. I once had someone tell me they were starting a business. I said great, what kind of business? They replied, “Well I am not totally sure, but it will have something to do with computers”. So “technically” their next step would have to be to learn everything about computers. Then I guess in about 100 years they could start their business… That is not a great solution is it? Starting with the goal in mind, you can see the path to what you need to learn.

Let’s say that was the business goal. “we want to do something with computers”. Then break it down, what do computers do? Well they compute, they are machines, with components, they run software, they have basic and advanced functions, they seem to be changing all of the time, etc… Lets say you decide, a lot of people have been successful in selling software for computers. That’s what your going to do! What are the components of software, well there is the “what is does”, the programming, the design, the distribution and promotion. Do you want to learn all of the programming languages involved? Hmm, lets say we don’t. Lets say we just want to sell the software someone else made and make money. I guess the next step would be to learn about the different types of software, what is popular and how people are successfully advertising and marketing it.

Geez, looks like we need to become experts in advertising and marketing. That’s pretty far away from “Doing something with computers”.

So remember, slow it down, break it down, keep it simple and remember you wont be an expert at anything if you don’t start at the beginning.

Of course there are always some people who have no trouble studying or learning new subjects. For those of you who fall into this category I highly recommend reading “The Cognitive Neuroscience of Development” by Michelle de Haan