If the simple act of creating a website and getting online was the key to success, then your neighbor’s out of tune rock band would go platinum and your aunt’s Kitty Appreciation web page would generate millions in ad revenue.

Things just don’t work that way.

But to make your website work well, there are some simple attainable things you can do (and, of course, Badass Builders is happy to help).

Here are some principles to stick too.

Keep it simple, stupid. Don’t overload visitors with too much fluff. Make your website clean, nice looking, easy to use and succinct. Leave them wanting more.

Answer the questions. If you don’t want to leave information to the user’s imagination, don’t. Structure your website content to address customers concerns and make them feel understood and appreciated. Be friendly and positive.

Make it easy to find. If a beautiful, amazing website shows up on the internet, and no one sees it…you know where we’re headed. You have to take proactive steps to drive traffic to your website. This can be as simple as a well-run pay per click program, or as complicated as a muli-faceted Search Engine Optimization campaign. Badass Builders is happy to help you choose a method that works for your business and your budget.

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