I trust what I do, so should you!
Sincerity is a very relative term in marketing because people need to have trust and security. Whether it is building a brand or pushing a new product or service into the marketplace there is a human element that needs to be involved. People need to know that they can trust you to allow them to move forward. Most major brands reputations are built on sincerity to earn your trust. This sincerity ranges from providing relative human interaction, providing guarantees, giving full disclosure, building rapport and much more.
Think of the last time you went to purchase a new computer what brands did you go to first? Was it whom ever had the cheapest product or did you start with the brands you trust then look for the best deal they had. Why did you trust them? Because they had a “good” reputation. Chances are you did not know the how they built computers, where they were made, what chips, mother boards or components they had or who actually assembled them. You went there because of their reputation of having good customer service, other people talking about them, commercials and marketing involving the human element that related to you.
For people to trust you you need to be sincere, you know you trust your product or service, now you need to let your consumer know they can trust it too…