The internet is a big obstacle course for businesses to navigate, and it isn’t easy. Badass Builders tends to work with a lot of small to mid-sized businesses looking to take advantage of internet marketing, which has the potential to allow them to reach target markets without spending a fortune.

Here’s the problem. These marketing methods are new, and very different from the traditional approach: to spray the market with wide-ranging ads in highly visible places (the firehose approach). I would compare this approach to buying a newspaper ad or a local TV spot. This may have worked well in the past, but it’s becoming less and less effective. And for most smaller businesses, it’s cost prohibitive.

Badass Builders encourages you to forget about the firehouse and think about a watering can –a simpler, lower-volume, targeted approach.

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