As we well know, consumer confidence is foundation of our economy.  When people feel confident, they spend.  When they don’t, they keep there money.  Therein lies a the biggest part of our current economic woes.
What I’m getting at is that now, more than ever you need to take every action to keep visitors to your commercial website confident.  Here are some good ways to accomplish just that.

When something comes up, take action.

If you get an irate email from Ira, and he brings up a genuine problem, fix it.  Then get back to him, thank him for his vigilance, and assure him the problem is solved.  Your customers can be the world’s best quality control department, if you let them.

Communicate with your audience.

This builds on my previous point.  Keeping lines of communication open and well-publicized is always a good idea.  Be sure your customers can contact you easily, and respond to them when you do.

Keep your audience updated.

It can be as simple as a blog or a “news” section, but be sure you let people know about updates, bug fixes, and any other features that enhance security.  Make updates public and easy to find.

Stay in touch.

Again, I’m harping on the whole communication thing.  Send out a nicely worded email to customers, thanking them for their business and asking if they could suggest any improvements.  This can be a great way to generate testimonials if responses are positive.

Get third party accreditation.

There are numerous entities that will audit your site’s security features, then give them “official” approval.  The recognizability and reliability of these companies varies, so choose wisely.  This step alone isn’t everything, so don’t think it’s the only action you should take.  But it can’t hurt.

As always, please use this content.  Just give us credit and link back to www.badass.cc