So, what the heck is article marketing anyway?
Here’s a new idea. Putting out useful, informational content helps establish your business’ reputation for being reliable, worthy and a good choice for potential customers. Sounds pretty logical, right? But how to do you go about doing it?
There’s a new and growing area of internet marketing called article marketing, which allows you to promote your business at little or no cost, simply by submitting articles to websites that collect and categorize informational content. In fact, if you’ve spent much time online researching common questions, you’ve probably found answers on one of these sites, also called ezines.
To effectively use article marketing, just write a series of articles that answer questions relevant to your business. Give them headlines that attract people trying to solve problems, like “How to Cut Your Energy Bill in Half.” Write a brief, concise article with short paragraphs and snappy sentences. Article marketing sites allow you to submit detailed contact information, with a url and short description of your business, so readers can see who the expert is.
If you don’t have time to write articles or lack writing skills, hire a writer. There are plenty of them available through freelance websites. Just try a few web searches for article writing.