There are many things that a good Public Relations strategy can do for your business, but properly designed and executed it can build credibility, generate exposure, support a current marketing and advertising campaign and can be a less costly way to promote your business. Coupled with an aggressive marketing plan, proper advertising placement, a PR strategy can be the final piece in building your business.

The goal of any successful Public Relations strategy is to position your company as THE AUTHORITY in your field. When you have achieved this top of mind presence, the media might begin to call you with questions. People in your community see media coverage as an independent and objective critique of your company. Because of this coverage and on-going positioning, PR holds more credibility than other forms of communications.

When compared to a conventional advertising, Public Relations campaigns can be less expensive. Monthly pricing varies on the amount of tactics that are discussed between the client and The Badass Builders PR Team. Tactics include – editorial writing, brochure creation, new hire releases, boilerplate creation, photo-ops, speech writing, media event planning, social networking, blogging and interview coaching.

Finally, PR coverage achieved through multi-media is likely to be more extensive than that which you would achieve through advertising, given a similar budget. A normal 30 second commercial can cover only so much when compared to a 1 or 2 minute spot on the evening news or an article in the paper or on the Internet. PR Specialist’s have taken the time to understand which media outlet would be the best avenue for your message, what reporters are looking for in a story, and when and how to properly pitch a story.