Websites tend to have a few basic elements. Graphics, text. Perhaps some video, audio or moving Flash images. Nowadays, some sites are getting more advanced, but your average site will only have three or four elements. That’s fairly simple, right? Sure. But it still leaves you, the website owner, with infinite options as to how your site will look.

We are web designers. Making websites look cool is what we do, every day. You could certainly hand your project over to us, say “go” and wind up with a nice-looking website. But the truth is that we could be the greatest designers ever to walk the Earth, and we’ll still lack something essential…your knowledge.

No one knows your business better than you do. And even if you don’t know the first thing about web design, that knowledge is critical. Think about who your customers are and what they need. What do they value? Why do they choose you over other vendors? The answers to all these questions, conveyed to your web builder, will help you wind up with the best site possible.

Look around at your competitors’ websites, and pick a few that appeal to you. Do any elements jump out at you? How are they succeeding? How are they failing? A great person once said, “talent borrows and genius steals.” If something is working for someone else, and it’s applicable to you, steal it! Of course, you won’t make a carbon copy of anything, but if you can find a proven feature that your customers will love, there’s no reason not to include it on your own site.

That’s a lot to think about. As always, Badass Builders is happy to consult with anyone about building the best website possible. You know where to find us…

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