There are many social networking venues online now, with more being introduced every day. A lot of people are saying that social networking can be a great tool to grow a business. This is true, but it can also be a great way to waste a lot of time if you don’t do things in an efficient and effective way.
Here are some quick bits of information to help you make the most of social networking as a marketing method.

What social networking can help you accomplish:
Build your brand reputation as an expert by answering questions related to your field or linking to information you created. Make friends with customers and establish symbiotic relationships with other businesses.
Share photos, video and news about your company. Target and connect with potential customers and build business relationships. Spread the word about promotions or special offers.

So, what should you do on social networking sites? Try any of these:
Post comments on hot topics, post relevant info, news and helpful, insightful information.
Post videos that are informative and helpful not just promoting your business, but how your services can help.
Associate with other businesses you respect or admire.
Invite people to join your network.
Keep in touch with your connections.

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